Hubspot CRM: A free CRM that makes any kind of outreach easier. It’s also a gateway drug to the full Hubspot suite.
ClickUp: I tried countless project management tools. None offer so much free value. When you grow your team, paid plans are really cheap.
Unbounce: A great landing page software. Paid plans only.
SEMRush: Top SEO/SEM suite. Paid tool (though you get 10 free reports each month if you create an account).
Buffer: Simple, get-things-done, social media management tool. Decent free plan for starting out.
Hotjar: Great qualitative analytics to complement your GA quantitative data. Decent free plan.
Biteable: Simple but impressive video creation for various needs (mostly for social media). Great value for money.
Canva: The easy (and free) way to create social media image posts and other simple design materials.
Affinity Designer/Photo: You’ll probably not need the Adobe Suite if you aren’t doing designer work full time. This is a great one-time-fee purchase that’s really good.
Adobe XD: An absolute godsend to the world of prototyping. Free (shocking, I know).
ProductHunt: Where the cool kids on the startup block hang out.
GrowthHackers: Mostly marketers sharing content.
WarriorForum: the OG of marketing communities.