Marketing and Innovation
Peter Drucker’s conviction was that these are the only two business functions that produce results – all the rest are costs. I’ve been sailing these two oceans my entire professional life.
Research / Prototyping / Market Validation
I've helped build and grow two startups. One where we've fought online dating giants. The other where we've launched a mobile usability testing tool four times before everything crumbled under the weight of no product-market fit. I have startup battle scars that scream experience in chewing glass and staring into the abyss.
Strategy / Execution / Results
I love building up Demand Generation engines that bring results. Setting up a long-term strategy then rolling up my sleeves and executing towards accomplishing set objectives is exciting for me. I bring the startup mindset inside SMEs that want to grow through doing things that always deliver value to the market.
Digital Transformation / Automation / Whoa!
I believe that technology will enable us, over time, to become better as a species. As anything important, it brings unique challenges as well. I'm really excited about this and I'm happy to do my part in furthering Digital Transformation's reach amongst businesses.